Performance Marketing · Worldwide

Your brand is ready.
Your paid media isn't.

GovernX builds and runs Meta Ads, Google Ads, TikTok, and retargeting for brands that know the gap is there — and can't afford to leave it open.

Get in touch No intake forms. No pitch decks. Just a reply.
What we run

Four channels.
One pipeline.

We don't do brand awareness for its own sake. Every campaign is built to move a prospect through a funnel — from first impression to paying customer.

Meta & Instagram Ads
Prospecting campaigns that reach cold audiences and retargeting that follows up every visitor who left without converting. Structured attribution from first impression to purchase.
Google Ads
Brand protection and high-intent keyword capture. If your competitors are buying searches for your brand name — and they are — you're funding the ecosystem that hands your customers to them.
TikTok
First-mover advantage in verticals where the category is still unclaimed. TikTok delivers the lowest CPMs of any paid social channel right now — that window closes as competitors arrive.
Retargeting
Every visitor who reaches your website and leaves without converting is a recoverable revenue opportunity. We build the pixel infrastructure, audience segmentation, and creative sequences to recover it.
Campaign work

What we build,
running live.

Three channels, one funnel. Every campaign is built to move a prospect from first impression to measurable conversion — not to fill a dashboard.

Meta & Instagram · Feed
Acme Estate
Sponsored · Feed
···
Experience the
award-winning
estate.
Book Direct →
2,847 likes
Shop the collection
4.2×ROAS
R22CPM
2.8%CTR
Google Ads · Search
boutique wine estate stellenbosch
A
Acme Estate www.acme-estate.com
Sponsored
Acme Estate — Official Site | Luxury Hotel & Wine
Award-winning estate hotel. Condé Nast top-rated · 5-star wines · Book direct for best rate. Rooms from R4,200/night.
Hotel Rooms Wine Club Experiences
A
Acme Wine Club www.acme-estate.com/wine-club
Sponsored
Join the Wine Club — 3,200 Members
Quarterly deliveries · Member pricing · Cancel anytime. From R2,000/quarter.
+38%Impr. share
R8.40Avg. CPC
6.2%Conv. rate
TikTok Ads · In-Feed
44.2K
892
Share
@acme_estate · Promoted
Estate-grown. Estate-bottled. Estate-worth-it. 🍷 Link in bio to shop direct.
Original sound · Acme Estate
£2.40CPM
68%View rate
3.8×ROAS
The gap is measurable

We identify the problem before we reach out.

6×
Website traffic gap
A wine estate with every major award in its category attracts six times fewer website visitors than its nearest competitor — not because the product is inferior, but because one estate has paid media infrastructure and the other doesn't.
<3%
Paid search share
An automotive brand with 212,000 monthly website visitors runs less than 3% paid search. Toyota and Volkswagen buy every high-intent query its organic rankings generate. The brand funds the ecosystem that routes its own customers to competitors.
Zero
TikTok presence
A national retailer ranked #1 in its category online has no TikTok account — while a Shoprite-backed competitor grows 56% and claims the digital category with resources the incumbent has no answer to.

These are real gaps identified in real brands before any contact was made. We do the research first — you receive a specific, evidence-based case, not a pitch deck.

How it works

Research. Build. Measure.

Step 1
Audit
We map your paid media gaps against category benchmarks before we speak. Traffic composition, paid search share, social audience size, retargeting presence — every gap has a number attached to it.
Step 2
Build
Meta, Google, TikTok, and retargeting infrastructure configured for your specific revenue streams — hotel bookings, wine club membership, online shop, experience sales, lead generation. Not a template. Your funnel.
Step 3
Measure
Attribution at the channel, campaign, ad set, and creative level. You know what's working, what it cost to acquire each customer, and where to allocate more. No vanity metrics.
Who we work with

Strong product.
Underbuilt pipeline.

We're selective. We work with brands that have earned their reputation and know the digital gap exists — but don't have the in-house infrastructure to close it. Wine estates, national retailers, automotive brands, hospitality groups, specialist service firms. Africa, Europe, the Middle East, and beyond.

Wine & hospitality Automotive DTC e-commerce Specialist retail Solar & renewable energy Legal & professional services Health & wellness Real estate Private education
Results we drive

Numbers that move
the business.

4.8×
Average ROAS
Across Meta retargeting and Google Search campaigns in the first 90 days.
62%
Lower CPM on TikTok
Versus Meta feed, for equivalent brand-awareness reach — while the category is still unclaimed.
14 days
To first live campaign
From signed agreement to live campaigns with creative, pixel tracking, and full attribution in place.
Zero
Hidden mark-ups
Flat monthly fee or percentage of spend. No performance bonuses. No mark-ups on your ad budget.
Get in touch

No forms.
Just an email.

If you received an email from us, we already know your gap. Reply to it — or reach out directly below. We respond within one business day.

outreach@governxagency.com